What is a core aspect of marketing?

A) satisfying as many needs as possible
B) creating a product that everyone will want to buy
C) setting prices lower than all competitors
D) making product, place, promotion, and price decisions
E) increasing the company's profit

Marketing Mix

A foundational marketing model comprising four elements—product, price, place, and promotion—used by businesses to achieve their marketing objectives.

Target Markets

Specific groups of potential customers at whom a company aims its products and marketing efforts based on shared characteristics.

Competitors

Businesses or individuals in the same industry that vie for the same customer base or market share.