Which advertising is used to promote a specific viewpoint on a public issue as a way to influence public opinion and the legislative process about issues such as literacy,hunger and poverty,and alternative energy sources?

A) Effect
B) Cause
C) Persuasive
D) Comparative

Public Issue

The offering of shares by a company to the public in order to raise capital.

Legislative Process

The legislative process involves the steps through which a bill becomes law, including drafting, discussion, approval, and enactment by a legislative body.

Cause Advertising

Form of institutional advertising that promotes a specific viewpoint on a public issue as a way to influence public opinion and the legislative process.