Asked by unknown person on May 12, 2024
Verified
A collection of coordinated advertisements that share a single theme is called
A) a marketing mix.
B) an advertising campaign.
C) an advertising mix.
D) an advertising concept.
E) a promotion mix.
Advertising Campaign
A series of advertisement messages that share a single idea and theme intended to achieve a particular goal.
Coordinated Advertisements
Integrated marketing communications strategy that ensures all forms of advertisements are linked together seamlessly across various channels.
- Grasp the concept and components of an advertising campaign.
Verified Answer
BS
Bhuvi SingalMay 17, 2024
Final Answer :
B
Explanation :
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). These campaigns are designed to achieve a particular goal for the company, such as increasing brand awareness or boosting sales of a product or service.
Learning Objectives
- Grasp the concept and components of an advertising campaign.
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