Asked by Maryam Jaber on Jul 04, 2024
Verified
Molly is working to create greater brand awareness for her company's new line of sport watches. To increase brand awareness, the least important information that should be included in promotions is
A) the brand name.
B) the logo.
C) the packaging.
D) the slogan.
E) the product history.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Product History
A detailed record or narrative of the development, changes, and ownership of a particular product over time.
- Identify the importance of advertising in enhancing brand recognition.
Verified Answer
ZK
Zybrea Knight
Jul 04, 2024
Final Answer :
E
Explanation :
While product history may be interesting to some consumers, it is not essential to creating brand awareness. The other options (brand name, logo, packaging, and slogan) are all crucial elements in promoting brand awareness.
Learning Objectives
- Identify the importance of advertising in enhancing brand recognition.
Related questions
Marketing and Communications Have Two Fundamentally Different Purposes
One Key Feature of the Value of a Strong Brand ...
The Doritos Advertising Effort of Live Mas, Which Is Spanish ...
When Comparing the Various Communication Channels Available to Marketing Professionals ...
Which IMC Channel Uses Coupons or Rebates to Encourage the ...