Which statement about PR and advertising is true?

A) PR relies on media gatekeepers and advertising relies on paid media.
B) PR and advertising have become synonymous terms and professions.
C) PR focuses on buying habits and advertising focuses on public opinion.
D) PR and advertising rely equally on earned media and paid media coverage.

Media Gatekeepers

Individuals or entities, such as editors or producers, who control the flow of information and decide which stories are published or broadcasted.

Paid Media

A form of marketing that involves paying for space to promote a product, service, or cause, such as advertising in newspapers, online, or on television.

Synonymous Terms

Refers to words or phrases that share the same, or very similar, meanings in certain contexts.