Asked by James Lombino on May 22, 2024

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Whether targeting consumers or resellers, marketers need to focus on

A) creating value for their customers.
B) buying center synergy.
C) private exchange efficiency.
D) corporate profit sharing.
E) reducing derived demand.

Buying Center Synergy

The enhanced outcomes achieved when members of a purchasing decision-making group in an organization collaborate effectively.

Private Exchange Efficiency

The effectiveness and optimization of exchanges or transactions conducted in a private marketplace or platform, often emphasizing lower costs and improved experience for participants.

  • Comprehend the significance and impact of marketing within Business-to-Business and Business-to-Consumer environments.
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HS
Hameeda SheikhMay 25, 2024
Final Answer :
A
Explanation :
Marketers should focus on creating value for their customers, whether they are targeting consumers or resellers. This means understanding the needs and wants of their target market and delivering products or services that meet or exceed those expectations. By creating value for their customers, marketers can build strong relationships and generate repeat business.