B₂B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.

A) cognitive dissonance.
B) sensory marketing.
C) market development.
D) strategic planning.
E) consumer behavior.

Straight rebuys in B2B marketing involve repeat purchases of the same goods or services without modifications or extensive negotiations. This process is closely related to consumer behavior, as it reflects patterns and decisions in purchasing that are consistent and predictable, minimizing the need for additional efforts from both the buyer and the seller.