Asked by Brandon Schaffer on Apr 24, 2024
Business-to-business marketing refers to buying and selling goods or services to consumers.
Buying and Selling
The basic components of commerce, where goods or services are purchased by buyers from sellers in exchange for money.
Consumers
Individuals or groups who are the final users of products and services produced within an economic system.
- Acquire knowledge of the function and effect of marketing across Business-to-Business and Business-to-Consumer settings.
Learning Objectives
- Acquire knowledge of the function and effect of marketing across Business-to-Business and Business-to-Consumer settings.
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