Asked by Savannah Pless on Jun 10, 2024
Verified
Create a realistic example of a B2B buying center, describing the different roles played by members of the team.
Buying Center
A group of individuals within an organization who are responsible for making decisions about significant purchases, evaluating options based on the company's needs.
- Recognize the roles and dynamics within a B2B buying center and the significance of identifying these roles for sales and marketing strategies.
Verified Answer
XM
Xycladi MartinezJun 11, 2024
Final Answer :
Answers will vary, but should include the six roles: initiator, influencer, decider, buyer, user, and gatekeeper.
Learning Objectives
- Recognize the roles and dynamics within a B2B buying center and the significance of identifying these roles for sales and marketing strategies.