Asked by Marina Carosella on Jun 23, 2024
Verified
When the Carnival Corporation was rocked by the Costa Concordia sinking and problems with its ability to care for sick passengers on another ship,in what way did the company respond?
A) offered half-price fares for one year
B) sold its cruise ships to a competitor and focused on travel tours
C) developed and implemented a strategic PR plan with reputational objectives
D) brought in a new CEO
Costa Concordia
An Italian cruise ship that capsized and sank in January 2012 off the coast of Tuscany, leading to numerous casualties and a major maritime disaster.
Strategic PR Plan
A detailed, goal-oriented framework designed to guide public relations efforts and achieve specific outcomes beneficial to an organization.
Reputational Objectives
Designed to change perceptions and rebuild reputations or trust after a crisis.
- Explore strategic PR responses to corporate crises.
Verified Answer
JB
Jawad BajwaJun 30, 2024
Final Answer :
C
Explanation :
The best choice is C, as the company developed and implemented a strategic PR plan with reputational objectives. Following the incidents, Carnival Corporation focused on rebuilding its image and reputation through communication and strategic planning. The company also took steps to improve safety and compliance measures. The other options, such as offering half-price fares, selling the cruise ships, or bringing in a new CEO, do not address the reputation and safety concerns that arose following the incidents.
Learning Objectives
- Explore strategic PR responses to corporate crises.