Asked by Abigail Martinez on Aug 01, 2024

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When a crisis occurs,corporate communicators should

A) deflect blame to third parties.
B) reserve all comments for their favorite media outlets.
C) get top management involved immediately.
D) go into lockdown mode when asked questions.
E) use only prepared statements and avoid questions from the media.

Corporate Communicators

Professionals responsible for managing and facilitating internal and external communication within a corporation.

Crisis

A critical or tumultuous situation that requires immediate attention and action to manage and mitigate its effects.

Lockdown Mode

A security feature on devices that restricts the functionality and access to data to protect against potential threats.

  • Identify the best practices and strategies for corporate communication during a crisis.
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Verified Answer

JH
Jamison HermansonAug 05, 2024
Final Answer :
C
Explanation :
Getting top management involved immediately allows for faster decision-making and a coordinated response to the crisis. It shows that the company is taking the situation seriously and is committed to resolving it. A quick response can also help to mitigate negative consequences and restore trust with stakeholders.