Asked by Tashae Thomas on May 28, 2024

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Why did Wells Fargo launch an initiative in 2017 with Habitat for Humanity?

A) to meet stakeholder demands
B) to address social media complaints
C) to improve its corporate reputation
D) to widen its organizational influence

Corporate Reputation

How a company (or organization) is perceived by its key stakeholders.

Habitat for Humanity

An international nonprofit organization that helps families build and improve places to call home.

Initiative

The ability to assess and initiate things independently, often to bring about change or innovations.

  • Analyze the role of corporate reputation initiatives in crisis recovery.
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Verified Answer

BG
Brandon GutiiMay 31, 2024
Final Answer :
C
Explanation :
Wells Fargo launched the initiative with Habitat for Humanity in 2017 to improve its corporate reputation, which had been tarnished by a series of scandals. The move was seen as an effort to restore public trust and showcase the bank's commitment to serving the community.