When shopping for a new cell phone,many shoppers prefer certain products simply because they have familiar brand names.This preference best illustrates the importance of

A) social traps.
B) the mere exposure effect.
C) mirror-image perceptions.
D) the reciprocity norm.

The mere exposure effect refers to people's tendency to prefer stimuli that they have been exposed to frequently. In this case, shoppers may prefer certain cell phone brands simply because they have seen or heard of them more often, even if they have no other information about the product's quality or features.