Asked by Bridger Johnson on Jun 16, 2024
Verified
When Meghan went to buy groceries, she found everything on her list except Pampers diapers. While the store had other competing brands in stock, Meghan left and drove five miles to the next store where she found the Pampers. It appears that Meghan exhibits a high degree of __________ for Pampers diapers.
A) brand recognition
B) brand preference
C) brand insanity
D) brand equity
E) brand insistence
Brand Insistence
The condition in which consumers persist in preferring and choosing one brand over its competitors, regardless of changes or alternatives offered.
- Grasp the concept of brand loyalty, brand equity, and their differences.
Verified Answer
TW
Tanzy WalkerJun 19, 2024
Final Answer :
E
Explanation :
Meghan's willingness to go out of her way to find Pampers diapers, despite other brands being available, demonstrates brand insistence. This means she insists on buying Pampers and is not willing to substitute them with another brand.
Learning Objectives
- Grasp the concept of brand loyalty, brand equity, and their differences.