Gibson Inc., an American apparel company, uses a rewards program for its customers who make frequent purchases. This marketing strategy can help the company:

A) standardize its products.
B) reduce its production costs.
C) instill brand loyalty.
D) increase global branding.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction with the brand.

Rewards Program

A marketing strategy designed to encourage customer loyalty by offering incentives, such as points, gifts, or discounts, for frequent or sizable purchases.

Marketing Strategy

a company's plan designed to promote products or services to reach a specific target market, involving decisions on product, price, place, and promotion.