Denzel seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand.Denzel's purchase is governed by

A) interpersonal determinants.
B) personal determinants.
C) relationship marketing.
D) end-use segmentation.

Personal Determinants

Individual factors that influence behavior and decision-making.

Interpersonal Determinants

Interpersonal determinants refer to factors within social interactions and relationships that influence behaviors, attitudes, and outcomes between individuals.

Relationship Marketing

A marketing strategy focusing on building long-term relationships with customers rather than on individual transactions.