When innovating via design disruption how should you respond to a backlash from loyal users?

A) Say sorry and return to your previous strategy
B) Tell them that they are wrong and should use another brand
C) Continue to invest in a long-term campaign to make over the brand
D) None of these

Design Disruption

Innovative changes in design that significantly alter the market or industry standards.

Backlash

A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.