When a brand is said to be commoditized, what does this refer to?

A) The brand is sold everywhere.
B) The brand has reached the pinnacle of equity.
C) The user associates the brand with a narrow functional need.
D) All of these.

Commoditized

Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.

Pinnacle of Equity

The highest level of brand equity a brand can achieve, characterized by strong brand loyalty, recognition, and preference.