When advertisers need to help sell a low-quality product, they often make ads that use loud music and distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the product) . This is probably a good strategy because it is likely to foster processing of the ad's claims and in turn to .

A) automatic; encourage emotional attachment to the product
B) automatic; prevent people from doubting the validity of the claims
C) deliberate; encourage emotional attachment to the product
D) deliberate; prevent people from doubting the validity of the claims

Question

When advertisers need to help sell a low-quality product, they often make ads that use loud music and distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the product) . This is probably a good strategy because it is likely to foster ____ processing of the ad's claims and in turn to ____.

A) automatic; encourage emotional attachment to the product
B) automatic; prevent people from doubting the validity of the claims
C) deliberate; encourage emotional attachment to the product
D) deliberate; prevent people from doubting the validity of the claims

Laila Sadeddin · Accepted Answer

Final Answer : B, Explanation :  Using loud music and distracting images in advertisements for low-quality products is likely to encourage automatic processing, which can prevent people from critically evaluating and doubting the validity of the ad's claims.

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