Asked by Allen Payne on Jun 07, 2024

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Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes.Instead,they offer detailed information for consumers to develop more positive opinions about the company's products.This advertising strategy best illustrates

A) peripheral route persuasion.
B) central route persuasion.
C) attributions.
D) cognitive dissonance.

Central Route Persuasion

A method of persuasion that involves deeply engaging someone with a logical argument that leads to a change in beliefs or attitudes.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues, such as attractiveness or celebrity endorsement, rather than logical argumentation.

  • Discern the methods of influence and their deployment in diverse settings.
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Verified Answer

RH
Raven HamiltonJun 07, 2024
Final Answer :
B
Explanation :
The advertising strategy used in the magazine computer ads, which offers detailed information for consumers to develop more positive opinions about the company's products, reflects the central route persuasion. Central route persuasion is a strategy that involves using logical arguments and detailed information to persuade people to change their attitudes and beliefs towards a product or service. In contrast, peripheral route persuasion relies on superficial cues, such as endorsements from famous people, to influence people's perceptions. However, this is not the case in the given scenario as Hollywood stars or great athletes are not being used as endorsers in the ads. Therefore, option A is incorrect. Attributions refer to the process of explaining the reasons for an individual's behavior or actions. Cognitive dissonance involves a state of mental discomfort caused by holding contradictory beliefs or values. Neither of these concepts is applicable in the given scenario, making options C and D incorrect.