Asked by Wilson Garcia on Jul 24, 2024
Verified
Sandy was a juror in the trial for a man accused of stealing guns from a sporting goods store. The defendant was not very well spoken and came from a very poor background, but Sandy listened carefully to the evidence presented and made her decision based on that. Sandy was using ____________ processing.
A) central-route
B) peripheral-route
C) cognitive-route
D) visual-route
Central-Route Processing
A method of persuasion that involves deeply processing the content of a message, considering the arguments and evidence in detail.
Peripheral-Route
A method of persuasion that relies on superficial cues, rather than logical arguments, to influence people's attitudes or behaviors.
Cognitive-Route
The path of cognitive processing that an individual takes to evaluate messages and make decisions.
- Understand the processing routes involved in persuasion and decision making.
Verified Answer
Learning Objectives
- Understand the processing routes involved in persuasion and decision making.
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