When a sincere brand does the wrong thing, what is the likely outcome?

A) The brand's position will act as a buffer
B) The brand's position will increase levels of disappointment
C) The brand's position will have no impact
D) None of these

Sincere Brand

A brand that is perceived as genuine and honest in its dealings and communications with customers.

Levels of Disappointment

Refers to varying degrees of dissatisfaction experienced by consumers when expectations are not met by products, services, or experiences.