Asked by Parker Elliott on Jun 23, 2024
Verified
When consumers compare what happened to what they believed should have happened, what process are they engaging in?
A) The love becomes hate effect
B) Motivated reasoning
C) Polysemy
D) Counter factual thinking
Counterfactual Thinking
Involves the psychological process of imagining alternative outcomes to events that have already occurred, often to speculate about what could have been.
Motivated Reasoning
A cognitive bias that leads individuals to interpret information in a way that confirms their preexisting beliefs or desires.
The Love Becomes Hate Effect
illustrates how strong affection for a brand can turn into intense dislike due to negative experiences or disillusionment.
- Comprehend the influence that the perceptions and reactions of consumers have on a brand amidst a crisis.
Verified Answer
BE
Brianne ElizabethJun 27, 2024
Final Answer :
D
Explanation :
Counterfactual thinking involves consumers comparing the actual outcomes with what could have happened, often focusing on how things could have been better or worse. This process is related to evaluating experiences against expectations or beliefs about what should have occurred.
Learning Objectives
- Comprehend the influence that the perceptions and reactions of consumers have on a brand amidst a crisis.