Asked by Annie Leishman on Jul 22, 2024
Verified
When a set of marketing activities become morally illegitimate, what does this mean?
A) That one must do them in secret
B) That one should emphasize functional benefits
C) That one should emphasize consistency
D) That the brand is in danger of losing the right to operate
Morally Illegitimate
Refers to actions or practices that are deemed unethical or not acceptable based on societal norms and moral principles.
Marketing Activities
The actions or tactics undertaken by a company to promote and sell its products or services, including advertising, selling, and delivering products to consumers.
Losing Right to Operate
The risk of a business losing its legal or social license to operate due to non-compliance with regulations or societal expectations.
- Familiarize yourself with the idea and applications pertaining to a contextual approach within ethics.
Verified Answer
IA
Isaac AzoutJul 26, 2024
Final Answer :
D
Explanation :
When marketing activities become morally illegitimate, it implies that the brand or company is at risk of losing its social license to operate, which can lead to a loss of trust and credibility among consumers and stakeholders, potentially endangering the brand's existence.
Learning Objectives
- Familiarize yourself with the idea and applications pertaining to a contextual approach within ethics.