Contextual approaches to ethics are useful because?

A) They are consistent with a framework of co-creation
B) They provide practical insights for brand managers
C) The take into account multiple contexts impacting on decision-makers
D) All of these

Contextual Approaches

refer to methods that consider the surrounding circumstances, environment, or conditions in which a phenomenon occurs or is analyzed.

Co-Creation

A collaborative process where businesses and consumers work together to create value, products, or services, integrating customer input and engagement.

Practical Insights

Knowledge gained from practical experience that can be applied to make informed decisions.