The contextual approach to ethics implies that brands need to change when what changes?

A) Competitors do something differs
B) The acceptability of marketing actions in society
C) A new managers takes over the brand
D) Technological innovations emerge

Marketing Actions

Initiatives or activities undertaken to promote and sell products or services to a target audience.

Contextual Approach

A method that takes into account the environment, circumstances, or background of a subject to better understand its behavior or function.

Competitors

Are entities or individuals that compete within the same market or field, aiming to achieve goals such as higher sales or superior performance.