An interpretive frame may lead to unethical behaviour because?

A) Brand managers choose information that supports their view
B) The frame decides which information is relevant or not
C) The frame leads managers to ignore critical information
D) All of these

Interpretive Frame

An interpretive frame is a set of perspectives or lenses through which individuals understand or make sense of various phenomena or situations.

Unethical Behaviour

Actions that violate moral or professional guidelines, standards, or principles, often causing harm or disadvantage to others.

Brand Managers

Professionals responsible for the development and management of a brand's strategy, image, and market position to achieve organizational goals.