Asked by Joselyne Saldaña Gonzalez on Apr 24, 2024

What stage of the customer journey should sponsorship be used?

A) Advocate
B) Buy
C) Bonding
D) None of these

Sponsorship

Financial or material support provided to events, activities, or individuals, often in exchange for advertising or promotional benefits.

Customer Journey

Describes the complete set of experiences that customers go through when interacting with a company and its products or services.

  • Comprehend the application of integrated marketing communications throughout various phases of the customer journey.