Asked by Shawntay Williams on Apr 26, 2024
Verified
What should be the focus during the crisis impact stage of crisis communications?
A) returning to normal business operations
B) altering the reputation of the organization
C) developing new stand-by statements
D) supporting people affected by a crisis
Crisis Communications
Crisis Communications involves strategies and efforts to communicate effectively with stakeholders during a crisis situation to manage and mitigate potential negative impacts.
Crisis Impact Stage
The phase during a crisis when the effects are felt most acutely, demanding immediate response and management to mitigate impact.
Affected
Being influenced or touched by an external factor, often used to describe the impact of an event or condition on individuals or communities.
- Understand the stages and focus areas of crisis communication.
Verified Answer
CF
Clandistine FurtiveApr 27, 2024
Final Answer :
D
Explanation :
The focus during the crisis impact stage of crisis communications should be on supporting people affected by the crisis. This includes providing assistance, resources, and information to those impacted by the crisis, as well as listening and responding to their needs and concerns. Returning to normal business operations, altering reputation, and developing new stand-by statements can come later in the crisis management process.
Learning Objectives
- Understand the stages and focus areas of crisis communication.