Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?

A) searching for emerging trends
B) identifying potential crises
C) selecting key spokespeople
D) designating a crisis response team

Question

Gagandeep Bhangu · Accepted Answer

Final Answer : B, Explanation :  The primary goal for a company during the precrisis phase of crisis communications is to identify potential crises. This involves conducting a risk assessment and developing a plan of action for how the company will respond to a crisis if it does occur. Searching for emerging trends and selecting key spokespeople and designating a crisis response team are important steps, but they are secondary to identifying potential crises.

Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?

A) searching for emerging trends
B) identifying potential crises
C) selecting key spokespeople
D) designating a crisis response team

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Learning Objectives

Learning Objectives

Related questions

Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?A) searching for emerging trendsB) identifying potential crisesC) selecting key spokespeopleD) designating a crisis response team

Definitions

Learning Objectives

Learning Objectives

Related questions

Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?

A) searching for emerging trends
B) identifying potential crises
C) selecting key spokespeople
D) designating a crisis response team