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Asked by Sydney Horton on Jun 30, 2024

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What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?

Evaluation Phase

A stage in a project, campaign, or experiment where outcomes are assessed to determine their effectiveness or value.

Strategic Marketing Process

The strategic marketing process involves planning, implementing, and evaluating actions aimed at creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

  • Absorb the principal constituents of a marketing scheme and the steps necessary for its successful application.
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Zybrea KnightJul 03, 2024
Final Answer :
The evaluation phase of the strategic marketing process seeks to keep the marketing program moving in the direction set for it. Accomplishing this requires the marketing manager to compare the results of the marketing program with goals in the written plans to identify deviations and then to act on these deviations-exploiting positive deviations and correcting negative ones.

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