The basis premise of the implementation through change approach is that:

A) frontline employees are forced to implement the strategy.
B) marketing strategy is a part of the organizational vision.
C) employees are organized into teams that work together to implement the marketing strategy.
D) the organization is modified in ways that will ensure the implementation of the marketing strategy.
E) participative decision making among all employees is used extensively.

Implementation Through Change

The process of putting plans, strategies, or policies into action within an organization through the management and execution of change.

Organizational Vision

a strategic declaration of an organization’s long-term objectives, intended direction, or desired future state, which guides its internal decision-making.

Participative Decision Making

A decision-making process whereby employees at all levels are involved in contributing to the development of decisions.