Asked by Angel Castillo on May 21, 2024
Verified
Each component of a marketing plan should be grounded in the firm's overall mission.
Marketing Plan
A comprehensive document or blueprint outlining a business's advertising and marketing efforts for the coming period.
Mission
A statement or vision that defines the fundamental purpose of an organization, guiding its operations and goals.
- Outline the components and design of an effective strategy for marketing.
Verified Answer
NH
Nadine HusseinMay 24, 2024
Final Answer :
True
Explanation :
A marketing plan should align with the firm's overall mission to ensure that all marketing activities support the broader goals and values of the organization.
Learning Objectives
- Outline the components and design of an effective strategy for marketing.
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