Asked by Arber Gashi on Jun 16, 2024
Verified
What is social selling?
A) the use of online, mobile, and social media to engage customers, build strong customer relationships, and increase sales
B) generating sales by promoting the firm and encouraging demand for its products
C) engaging customers in the sales process over social engagements such as lunch or dinner
D) creating friendships with customers that lead to social interactions
E) acting like a management consultant to solve customer problems
Social Selling
The practice of using social media networks to interact directly with prospects, providing value by answering questions and offering thoughtful content, with the aim of converting them into customers.
- Identify the methods by which companies alter their sales operations to enhance efficiency, particularly through the implementation of information systems, analytics, and social media.
- Determine successful approaches for establishing a good relationship with clients.
Verified Answer
KF
Keyan FarahmandJun 20, 2024
Final Answer :
A
Explanation :
Social selling refers to leveraging online, mobile, and social media platforms to engage with customers, foster strong relationships, and ultimately drive sales. It involves using these channels to provide value to potential customers by sharing content, answering questions, and engaging in conversations, thereby building trust and encouraging sales.
Learning Objectives
- Identify the methods by which companies alter their sales operations to enhance efficiency, particularly through the implementation of information systems, analytics, and social media.
- Determine successful approaches for establishing a good relationship with clients.
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