Asked by Alondra Cardenas on Apr 27, 2024
Verified
How are today's firms reinventing their selling processes and increasing productivity?
A) by hiring additional salespeople
B) by only focusing on the firm's best customers
C) by reducing the use of CRM systems and utilizing more order-takers
D) by using information systems, analytics, and social networks
E) by eliminating steps in the personal selling process
CRM Systems
Customer Relationship Management systems; technology platforms that help businesses manage communications and relationships with current and potential customers.
Analytics
The systematic computational analysis of data or statistics to identify patterns, trends, or insights.
Social Networks
Online platforms that allow users to connect, share information, and build communities based on common interests, professional ties, or personal relationships.
- Recognize how firms are adapting their selling processes to increase productivity, including the use of information systems, analytics, and social networks.
Verified Answer
ZK
Zybrea KnightMay 02, 2024
Final Answer :
D
Explanation :
Today's firms are reinventing their selling processes and increasing productivity by leveraging technology such as information systems, analytics, and social networks. These tools help in understanding customer needs better, predicting trends, and engaging with customers more effectively.
Learning Objectives
- Recognize how firms are adapting their selling processes to increase productivity, including the use of information systems, analytics, and social networks.