Asked by ashok Gadiparthi on Jun 14, 2024
Verified
What growth strategies are available to firms that want to expand their sales?
Growth Strategies
Plans and actions aimed at increasing the size and scope of a business, including expanding into new markets or increasing product offerings.
- Investigate the range of expansion tactics accessible to companies, such as diversification, penetrating existing markets deeper, and developing new products.
Verified Answer
OC
Organic ChemistJun 20, 2024
Final Answer :
Growth strategies are based on relationships with existing company offerings and existing markets.At any given time a firm is selling its existing products to its existing markets.Logically,growth can come from selling more of the firm's existing products to its existing markets (market penetration),selling existing products to new markets (market development),selling new products to existing markets (product development),or selling new products to new markets (diversification).
Learning Objectives
- Investigate the range of expansion tactics accessible to companies, such as diversification, penetrating existing markets deeper, and developing new products.
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