Asked by morgan lewallen on Jun 08, 2024

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After success with its Netflix series Jessica Jones and Daredevil, Marvel launched two additional series, Iron Fist and Luke Cage. By doing this, Marvel employed a ________ strategy.

A) product development
B) customer development
C) market penetration
D) market development
E) diversification

Product Development

The complete process of bringing a new product or service to market, from initial concept through design, development, and introduction to consumers.

Netflix Series

Serialized television content produced or distributed by Netflix for exclusive viewing on its streaming platform.

Marvel

A multimedia company renowned for its vast universe of superheroes, comics, movies, and merchandise.

  • Familiarize yourself with the concept and strategic relevance of market growth strategies, which include market penetration, product development, market development, and diversification.
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Verified Answer

RH
Rahat HashmiJun 11, 2024
Final Answer :
A
Explanation :
Marvel's introduction of new series like Iron Fist and Luke Cage represents a product development strategy, as they are expanding their product line within the existing market of Marvel series viewers.