Asked by unknown person on Jun 08, 2024
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Webber Enterprises sells its business language dictionary to college students throughout the United States. Joseph Webber, the owner, wants to start selling the book to international students abroad. Webber wants to pursue a ________ growth strategy.
A) product proliferation
B) market development
C) market penetration
D) diversification
E) product development
Growth Strategy
Plans and actions designed to increase the size, revenue, and market presence of a business.
International Students
Individuals who move to a different country than their own for the purpose of pursuing education.
Market Development
A strategy aimed at entering new markets or segments to expand a company’s customer base for its current products or services.
- Digest the concept and strategic importance of strategies aimed at market growth, like market penetration, product development, market development, and diversification.
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Learning Objectives
- Digest the concept and strategic importance of strategies aimed at market growth, like market penetration, product development, market development, and diversification.
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