What did political scientist Harold Lasswell create when he wrote,"A convenient way to describe an act of communication is to answer the following questions: Who? Says what? In which channel? To whom? With what effect?"

A) the first PR department at a U.S.university
B) a forerunner to Twitter
C) an early communication model
D) a condensed outline for news release writing

Communication Model

A theoretical framework that describes the process of transmitting information from a sender to a receiver.

Harold Lasswell

An American political scientist and communication theorist known for his work in the field of media effects and the formula "Who Says What In Which Channel To Whom With What Effect."

News Release Writing

The creation of written communication, typically by a public relations department, intended for distribution to news outlets.