Frank,a public relations practitioner,uses social media to not only relay messages to the company's key publics but also identify issues that require attention of strategic managers.What is Frank modeling with this interactive communication?

A) excellence theory
B) symbolic-interpretive model
C) corporate branding
D) disclosure model

Excellence Theory

General theory of PR that explains characteristics of excellent communications.

Social Media

Digital platforms that facilitate the creation and sharing of information, ideas, personal messages, and other content via virtual communities and networks.

Strategic Managers

Professionals responsible for setting the overarching goals, strategies, and policies of an organization to ensure its long-term success and competitiveness.