What are the two components of a global marketing strategy?

A) understanding foreign currency fluctuations and developing products that can be priced accordingly
B) determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage
C) understanding the supply chain and distribution networks in foreign markets
D) developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers
E) adapting to foreign regulations and targeting as many people as possible

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ninie rashid · Accepted Answer

Final Answer : B, Explanation :  A global marketing strategy consists of two main components: deciding which target markets to pursue and developing a marketing mix to obtain a competitive advantage in those markets. The other options may be important considerations in the implementation of the strategy, but they are not the primary components.

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