Asked by Bilan Osman on May 28, 2024
Verified
Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because
A) consumers may view their roles differently in different countries.
B) there are fewer franchising opportunities in global markets.
C) global consumer markets are almost totally homogeneous, making segmentation difficult.
D) most governments have rules against targeting consumers.
E) positioning almost always fails when attempted in a foreign country.
Global Segmentation
Global segmentation involves dividing the worldwide market into distinct subsets of consumers who share similar needs, behaviors, or characteristics, allowing businesses to target them more effectively.
- Examine the significance of segmentation, targeting, and positioning on a global scale in the context of international marketing approaches.
Verified Answer
TD
Taylor DombalisJun 02, 2024
Final Answer :
A
Explanation :
Global STP requires an understanding of different cultural norms, values, and beliefs, which can vary significantly across countries. This means that consumers may view their roles and behaviors differently in different countries, making segmentation, targeting, and positioning more complex than in local markets.
Learning Objectives
- Examine the significance of segmentation, targeting, and positioning on a global scale in the context of international marketing approaches.