Carina Inc. is a multinational clothing company that targets middle-class customers around the world. Given this information, it can be said that Carina is engaged in _____.

A) vertical integration
B) business process outsourcing
C) global market segmentation
D) international franchising

Global Market Segmentation

The process of grouping of customers across national markets based on criteria such as level of economic development, cultural characteristics, language, buying patterns, and regulatory environment.

Middle-Class Customers

Consumers belonging to the middle socioeconomic bracket, typically characterized by average income levels, who may drive demand in certain markets.

Multinational Clothing

Clothing brands and companies that operate and sell their products in multiple countries around the world.