What are the four perspectives used in the balanced scorecard? Discuss the nature of each and how the perspectives are linked.

The four perspectives of the balanced scorecard are: financial customer internal process and learning and growth. The financial perspective employs financial measures of performance used by most firms. The customer perspective evaluates the company from the viewpoint of those people who buy its products or services in terms of price quality product innovation customer service and other dimensions. The internal process perspective evaluates the value chain-product development production delivery and after-sale service-to ensure that the company is operating effectively and efficiently. The learning and growth perspective evaluates how well the company develops and retains its employees. The four perspectives are linked in that the results in one perspective influence the results in the next.