Asked by chardon watters on Aug 01, 2024
Verified
Persuasive messages often follow a specialized four-phase format called the
A) PDQ plan.
B) AIDA model.
C) ASAP model.
D) DEFF approach.
AIDA Model
A marketing framework that outlines the customer journey through Attention, Interest, Desire, and Action stages.
Four-phase Format
A structured approach to organizing content or presentations, typically involving stages such as introduction, development, climax, and conclusion.
- Comprehend the stages of the AIDA model and how they are applied in crafting persuasive communications.
Verified Answer
LG
Leticia GutierrezAug 04, 2024
Final Answer :
B
Explanation :
The AIDA model stands for Attention, Interest, Desire, and Action, and it is a widely recognized four-phase format for persuasive messages. This model suggests that in order to persuade someone, you need to grab their attention, generate their interest, create a desire for your product/service/idea, and provide a clear call-to-action. This approach has been widely used in marketing and advertising campaigns, but it can also be applied to other persuasive messages, such as sales pitches or job applications.
Learning Objectives
- Comprehend the stages of the AIDA model and how they are applied in crafting persuasive communications.