Asked by Rehana Shammi on Jun 24, 2024
Verified
VALS is the most widely used ________ segmentation tool.
A) geographic
B) behavioral
C) psychographic
D) benefits
E) geodemographic
Psychographic Segmentation
A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.
VALS
A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.
Geodemographic Segmentation
involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.
- Examine the disparities among segmentation types: demographic, psychographic, geographic, geodemographic, and behavioral.
Verified Answer
Learning Objectives
- Examine the disparities among segmentation types: demographic, psychographic, geographic, geodemographic, and behavioral.
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