Marketers often employ a combination of segmentation methods, using ________ to identify and target their customers, and ________ to design products and messages to appeal to them.

A) loyalty segmentation; demographics
B) undifferentiated targeting; differentiated targeting
C) loyalty segmentation; geodemographics
D) demographics and geography; lifestyle or benefit segmentation
E) lifestyle segmentation; geographic segmentation

Geodemographics

A market segmentation tool that analyzes demographic data based on geographical locations to identify consumer patterns and trends.

Lifestyle Segmentation

A marketing strategy that categorizes consumers based on their interests, habits, and lifestyles to tailor products or services to their needs.

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, education, which are used by businesses to identify and target specific market segments.