The Tapestry™ Segmentation system divides and sorts small neighborhoods into categories using 60 or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of ________ segmentation.

A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Geodemographic Segmentation

The process of analyzing and categorizing population data based on geographic and demographic factors for marketing purposes.

Tapestry™ Segmentation

Tapestry Segmentation is a geographic area analysis tool used by marketers to classify neighborhoods into unique segments based on demographic and socio-economic characteristics.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including details about target markets and customers, to inform business decisions.