Asked by Jalen Denoncourt on May 17, 2024
Verified
More and more women have been posting photos of themselves on social media wearing little to no make-up to emphasize the concept of real and natural beauty. Beauty brands such as Glossier have responded to this trend by producing and marketing a product line that celebrates the natural beauty of women. What type of segmentation method is being used to segment this market?
A) psychographics
B) demographics
C) geographics
D) geodemographics
E) behavior
Psychographics
Involves the study of consumer behaviors, lifestyles, interests, and attitudes to understand and segment markets more effectively.
Demographics
Statistical data relating to the population and particular groups within it, often used to identify consumer markets.
Behavior
The actions, reactions, or functioning of an organism, often in response to external stimuli, encompassing both observable activities and internal processes.
- Describe the diversification among demographic, psychographic, geographic, geodemographic, and behavioral segmentation.
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Learning Objectives
- Describe the diversification among demographic, psychographic, geographic, geodemographic, and behavioral segmentation.
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