Asked by Kajol Patel on Feb 18, 2024
Verified
The marketing mix consists of the variety of products that a business is offering.
Offering
What you are offering to a particular customer segment, the value generated for those customers, and how you will reach and communicate with them.
- Identifying the different elements of the marketing mix
- Analyzing the relationship between the marketing mix and business offerings
- Understanding the components of the marketing mix
Verified Answer
MT
Miranda Torres
Feb 18, 2024
Final Answer :
False
Explanation :
The marketing mix consists of the 4 Ps - Product, Price, Place, Promotion. It includes not only the variety of products but also pricing strategy, distribution channels, and promotional tactics.
Learning Objectives
- Identifying the different elements of the marketing mix
- Analyzing the relationship between the marketing mix and business offerings
- Understanding the components of the marketing mix